The instigator for developing systems now accepted as common practice, his knowledge has been applied to "cradle to grave" deployment of man power in his field. This has required total design management of waste streaming from environmental packaging, to on-site recycling and education of all stakeholders, through to the end result being handled in a compost, recycling, or re-usable manner.

Both his company Cleanevent, and Craig personally have been the benefactor of many awards recognising excellence in these fields, and also for the growth and export success of his Australian founded business.

Over the past 25 years Craig has developed a small Australian company to a world-wide recognised success, and through that success, Cleanevent enjoys almost a monopoly on the skills and expertise required to deliver the high calibre of services to venues and Major International events, requiring a totally different approach than a "square metre" mentality applied to everyday building cleaning.

It is all about mobilising large numbers of people, large amounts of equipment, amazing forward planning; “fit for purpose” company designed proprietary scoping technology programs, and ultimately seeing the big picture of clients’ venues and events. His business and relationship skills have ensured loyal staff and clients throughout Australia, United States of America, United Kingdom, Europe and the Middle East.

In June 2008, Craig founded and launched Incognitus, a consulting and strategic business advice company, focused on the provision of Strategy, Solutions and Sustainability within the Venues, Events and Retail sector. As a true Global advice business, which draws on 25 years of service to the sector, Incognitus is a new chapter in Lovett’s book of achievements

• 2010 Vancouver Olympic Games (Project Team Leader/ Principal)
• 2012 London Olympic Games (Project Team Leader/ Principal)
• 2014 Sochi Winter Olympic Games (IOC Advisor)
• 2008 Beijing Olympic Games (IOC Advisor)
• 2007 ICC World Cup Cricket (Project Team Leader/ Principal)
• 2007 Rio Pan American Games (Operations Consultancy)
• 2006 Melbourne Commonwealth games (Project Team Leader/Principle)
• 2006 Doha Asian games (Project Team Leader/Principle)
• Athens 2004 Olympics & Paralympics Games (Project Team Leader/Principle)
• Sydney 2000 Olympic & Paralympics Games (Project Team Leader/Principle)
• 2002 Salt Lake City Olympic Winter Games (Project Team Leader/Principle)
• 2006 Melbourne Commonwealth games (Project Team Leader/Principle)
• 1996 Atlanta Olympic Games (Project Team Leader/Principle)
• 2002 Manchester Commonwealth Games (Project Team Leader/Principle)
• Australian Formula One Grand Prix – 1993 to present (Project Team Leader/Principle)
• Australian Motorcycle Grand Prix – 1998 to present (Project Team Leader/Principle)
• The Championships, Wimbledon – 2001 to present (Project Team Leader/Principle)
• US Open Tennis Championships – 1999 to 2003 (Project Team Leader/Principle)
• Australian Open Tennis Championships – 1999 to 2002 (Project Team Leader/Principle)

Craig is a member of International Celebrity Management Pty Ltd (ICMI), a speaking and entertainment agency representing clients in Australia and overseas. He is a paid public speaker and has had constant requests for his speaking services to businesses, conferences, charitable organisations and groups about motivation, entrepreneurship and the belief in oneself.

Typically, a story about Luck v Opportunity, Craig does not believe in luck “unless you are gambling”, however more so to the belief that if you put yourself in the right space and look around, an opportunity will most always be nearby.

Craig is an active member of the Young Presidents Organisation (YPO), an International organisation dedicated to better leadership through education and knowledge exchange.

• 1999/2 - “Top Gun” Business Review Weekly’s 100 Fastest Growing Private Company – Three consecutive years
• 1997 - Sports & Recreation Industry Awards – Finalist 1998 Governor of Victoria Export Entrepreneur Award
• 1999 -Ernst & Young Entrepreneur of the Year Award
• 2000 - Banksia Foundation Award - Resource Conservation and Waste Minimization
• 2000 - Australian Sports Industry - Export Award
• 2001 - Banksia Foundation Award Corporate Responsibility & Leadership
• 2001/04/07 - Governor of Victoria Export Awards – Services Category
• 2007 - ISEMS Best Volunteer Program – Melbourne Commonwealth Games Housekeeping program Athletes Village

Industry Associations and Participation:
Craig maintains active membership and involvement in the Industry associations:

• Venue Management Association of Australia – Council Member (VMA)
• Member – United Nations Environmental Program (UNEP)
• Ticketmaster Australia & New Zealand – Corporate Advisor
• International Association of Assembly Managers (IAAM)
• TTF Australasia – National Spokesman for Events, State Convener Victoria
• Stadium Managers Association (SMA)
• Exhibition and Events Association of Australia (EEAA
• International Special Events Society (ISES)
• Lecturer at the Public Venue Managers School of Australia (PVMS)
• Board of regents and Instructor at International venue management school Oglebay West Virginia (VMS)
• Member of Victoria Government Workplace Task Force
• Australia Sport International – (ASI)

Charity Associations:

Mr. Lovett supports Brainwave Australia, Diabetes Australia and The Open Family Association, which provides homeless people around Australia with recognition and support.